New campaign titled ‘Darwaza Band’ to promote toilet use and freedom from open defecation across the country’s villages. The campaign produced by the MDWS under Swachh Bharat Mission was launched.
- Ministry of Drinking Water and Sanitation (MDWS) launches a fresh national campaign led by Amitabh Bachchan.
- Darwaza Band’ campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch.
- It is designed to encourage behaviour change in men who have toilets but are not using them.
- Communication campaigns have been taken up both, at the central and State levels, for promoting sustained use of toilets and for sustaining the Open Defecation Free status.
Source : PIB
GS II : Government policies and interventions for development in various sectors and issues arising out of their design and implementation.